![]() Thinking about when your audience scrolls, and planning accordingly, will help you capture the most attention. This means that audience behavior is an important factor in posting times. Recency is a key ranking signal in Instagram’s algorithm. ![]() The best time to post on Instagram is 9:00 AM PST on Mondays and 8:00 AM PST on Wednesdays, according to our analysis. People spend an average of 30.1 minutes per day on Facebookįor more facts, check out the latest Facebook statistics and Facebook demographics.49% of American users check Facebook several times per day.70% of American users check Facebook at least once a day.Key Facebook statistics to keep in mind when posting: The good news is that almost half of all users check Facebook multiple times a day, and they spend longer on this social media platform than many others, so you’ve got a few chances throughout the day to post during peak times. ![]() – Trish Riswick, Social Engagement Specialist, Hootsuite We have to be a bit more morning-focused to make sure we’re reaching our U.K. “Our biggest piece of advice is always to target the time zone where your audience is. Regardless of the platform, you always want to post in the time zone of your target audience. You also want to think about what time your target audience tends to scroll, paying attention to differences in time zones. When it comes to Facebook, past performance and follower activity are both important. The best time to post on FacebookĪccording to our analysis, the best time to post on Facebook is 10:00 A.M. Simply select your goal and Hootsuite will provide tailored recommendations for the best times to post. The Best Time to Publish tool goes one step further than the rest and breaks down different suggested times based on four key goals: extend reach, build awareness, increase engagement, or drive traffic. The recommendations are based on your past performance and are tailored to your unique audience and their activity patterns on social. Hootsuite’s Best Time to Publish feature automatically tells you the best times to post on every platform. Want to find your actual best time to post in seconds? You need a tool that measures when your target audience is the most active. The tool that tells you your real best time to post Once you do have an audience though, it’s staggeringly easy to determine the best time to post for your social media channels - especially if you have the right tools. Universal best times to post like the ones we found in our research are best used as starting points for new accounts that haven’t built an audience yet and so don’t have anyone to test on. Knowing when your audience is most active online helps ensure that doesn’t happen.” Trish Riswick, Hootsuite’s Social Engagement Specialist notes: “The worst thing in the world is having an amazing post that you’ve worked so hard on and then it doesn’t get the traction that you wanted it to. This brings us to the bad news: it’s hard to agree on a single standard “best time to post on social media.” Everyone and their uncle has done a study on industry benchmarks - but the real source of truth always comes back to your own data on your own followers. After a couple weeks, based on your assessment, you’ll find what works best for you.” Is there really a best time to post on social media?īecause newsfeed algorithms (especially the Twitter algorithm and Instagram algorithm) consider “recency” as a major ranking signal, posting your content when your followers are online is one of the simplest ways to improve your organic reach. Start off by posting in the morning, afternoon, and at night and see which times tend to pick up. If you’re just starting out on social media and don’t have a lot of past data or audience insights to work with, these posting times are a great place to start.Įileen Kwok, Hootsuite’s Social Marketing Coordinator told us: “It’s good to test out different times and see what works best for you. (Preferably using Hootsuite analytics, which tell you the exact best posting time based on the unique behaviors of your audience). You’ll find your real personal best time to post on social media by posting often and measuring performance as you go. The truth is that there is no single best time to post for everyone. The best time to post on TikTok is 1:00 PM PST on Sundays.The best time to post on LinkedIn is 1:00 PM PST on Mondays.The best time to post on Twitter is 9:00 AM PST on Fridays.The best time to post on Instagram is 9:00 AM PST on Mondays.The best time to post on Facebook is 10:00 AM PST on Mondays.But every network has its own sweet spot. Generally, the best time to post on social media overall is 9:00 AM PST (12:00 PM EST) on Mondays. The overall best times to post on social media in 2023 Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.
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